Our Values

1. Wellness

Subtle believes that key components of wellness are: Self Compassion, Respect, Personal Development and Growth, Mindfulness and Slowing Down, Enjoyment and Pleasure, Confidence and Empowerment

2. Nature

Subtle takes actions toward Sustainability and conserving the Environment

3. Cruelty Free and Vegan

Subtle believes in Doing No Harm.

4. Affordable Luxury 

Subtle believes that there are luxurious experiences all around us that come with no price tag. Being in Nature is one of them. Taking time to find moments of beauty in our days is one of them. Luxury is about comfort and treating ourselves well. 

5. Transparency 

Subtle believes in Openness, Honesty, and Trust. A company and its customers need this in order to thrive. 

6. Creativity and Beauty

Subtle believes that creative processes promote flow and vitality. Skincare and aromatherapy formulating processes are inherently creative, as is the visioning of a company that we can proudly stand behind. 

Enjoyment and pleasure often include experiences of beauty. Everyone has their own personal aesthetic. Expressing it, and curating a life that includes it can be an important part of wellness. Subtle believes that we are all different expressions of nature's beauty and we can find beauty in most things if we are looking for it.